Thoughts on BlogHer 08
August 6th, 2008I’ve been super reluctant to post about our recent San Francisco trip and the BlogHer 08 conference. Writing about a women’s conference is so laden with explosives that even with my HAZMAT training, I’ve been worried about touching a nerve or saying something that would be misconstrued as chauvinistic or misogynistic. But I really feel like a male perspective adds to the conversation about the difference in how the genders process things.
As my life has become more public, I haven’t regretted or resented what it means. I do not regard myself as famous. But some do. And when those some get concentrated together, reality seems to warp. The energy changes and things that I would never give more than .05 of a second thought, become front and center and the resulting processing grinds me to a halt. Especially socially. I’m not whining. I have a hard time processing the level that people are fans of my wife. The intensity of emotion directed toward Heather is astounding. On both good and bad sides. Being with her at BlogHer was a huge eye opener for me in terms of admiration that people have as well as the level at which they dislike Heather. I understand what happens when someone becomes famous, regardless of scale. Local bands, popular politicians, actors, musicians, et al are all subject to these same kinds of emotions. Humans react in strange, paradoxical ways when other humans gain attention. I’ve been a part of that on a much much smaller scale than Heather. Much smaller. But the dynamics are the same. Press, fans, detractors and outsiders all weigh in. It can be hard to navigate. I still have a huge admiration for how Heather has handled the attention from all corners and how she continues to be creative, every single day. Her strength has been and is inspirational to me. I simply don’t know how she does it in the grinder. But she does it. Well.
We had a lot of things on our to do list for our trip to San Francisco, and I still feel badly that we couldn’t see and do everything we wanted. We had some appointments and business to attend to. We tried to see as many friends as we could. There are so many friends in San Francisco that we really could stay there for a few weeks and still not see everybody like we’d hope.
In that framework of familiarity and bittersweet scheduling, we set out for the conference. We had hoped to sneak in the back of a few sessions and sneak back out, so Heather could enjoy the conference from an attendees perspective and so she wouldn’t be overwhelmed before her session. We had hoped to make it to more sessions but Im afraid I’m to blame for that.
On the Friday morning (opening day of the conference), I got a call from my Mom that her sister had died the previous night. This sister was my mother’s last surviving sibling. This past holiday season, this same aunt lost her husband. He was in his late 80s and had been very ill, so his death, while difficult, was not a total surprise. Of my extended family, this particular uncle and aunt have been the closest to us over the years. We spent a lot of Thanksgiving days together and their grandchildren were in the same age range as me and my younger sister. For several years, we would spend extended stays during the summer at each others houses. We’d go swimming, play in the park and play heated games of Sorry! and Clue and Pit. I looked forward to seeing my second cousins (cousins once removed? children of my cousin?) every summer and every holiday season. Just about every time we drove to Salt Lake City, we’d stop in and say hello and my mom would get her cold Tab fix from my aunt.
Losing my uncle brought into sharp relief my own mortality and that of my family. I worried for my aunt, who was older, losing her sight and had been married to my uncle for 67 years. I was worried for my mom, who is no spring chicken. It’s hard to see people who were so vital in my youth get older. My aunt took her husband’s passing as well as could be expected. Her surviving family stepped in and helped a great deal. My mom spent a few days a week with her sister over the past seven months watching movies, shopping and spending time together. I’m so glad they had that time together now that my aunt is gone.
I offered to come home from San Francisco that day, but my Mom said the funeral would be on the following Tuesday. I would be able to stay and support Heather through the press appointments, meetings, parties and the conference.
I spent the rest of that Friday in a haze of random recall. The cookie drawer. My aunt had metal, 1950s cabinetry well into the late 70s. In a very child-accessible drawer was an assortment of cookies. We were always invited to have a cookie when we visited. Her chocolate chip cookie recipe is amazing. Music. She taught music for years and was very involved with music teaching in Utah. She influenced a lot of people through her music, including me. She played beautifully. Sweetness. My mom’s family represented a broad range of personality: salty to sweet. My aunt was the sweetest and most kind of them all. Design. My aunt had teak furniture. Their dining set was mid-century modern and lovely. They had a teak sidebar and buffet as well. Their house was always so full of nice things…
If I saw you or spoke with you on that Friday, please forgive me being weird if I seemed so. Being “on” in the middle of a personal tragedy demands something deep within that I have yet to discover inside myself. In a way, though, this tragedy underscored the intensity of being around so many diverse and interesting women.
One of the hardest things for me to pinpoint is why this conference was so different from others we’ve attended. It’s not just that it is a women’s conference, or that women are the main attendees. It goes deeper than that. I believe that it touches on how women process things. How women interact. How women socialize (and likely, are socialized). There is an internal nature to women that was much closer to the surface than I have ever experienced. Projections, disappointments, boundaries. All of it. Right on the surface. It’s strange to feel so much support along with so much of something else that you can’t define. Plus, given that 99% of the people around you have publishing outlets… it can get a little strange.
Amongst the strangest things of that weekend was saying or doing something and knowing that we’d be under a scrutiny unlike other conferences. BlogHer represents the core of Heather’s audience; the core of women self-publishing and the core of a rising voice of women. However, it also represents the paradox around putting oneself out there. Heather gets recognized now and then, and we’ve been in interesting circumstances where someone will approach and introduce themselves. I enjoy meeting people and this is always a chance to meet people who are readers and supporters. That part of the conference was spectacular. It felt like there were far more bloggers around than at South by Southwest. Even still, wondering if anybody would recognize us and determine that we were horrible people because of how we spoke or seemed. Some argue that “this is your business” and I can see that. What isn’t our business is controlling how people read vocal inflections, conversations and body language. Everything at BlogHer is on display. It was exhausting to consider. I stopped considering that every comma, every breathe could potentially win a new fan or cause somebody to feel like they were treated poorly. I know one person who handles this kind of thing well. Heather. She’s amazing and was gracious and lovely to every single person who approached her.
Which makes reading the recaps of the conference so strange. How can so many people who were there see something so different? How does Heather turning away to look at me or say hello to someone else constitute an affront? Especially in a conference setting? This has never happened at South by Southwest, but seems to always follow Heather to BlogHer. I don’t think this is a “dooce®” phenomenon. This is a feminine phenomenon.
Stephanie Klein, whom Heather shared a stage with, wrote that being at BlogHer is like “a constant, 3-day, pledge class” and I think that sums it up very well:
It’s really like walking around a constant, 3-day, pledge class, wondering when you’ll finally be able to fully relax and be inducted into the sorority of women. It’s scary in a way that shouldn’t be. I hear way too many people mention “private parties” with apologies. “Oh, are you going to the Nintendo dinner?” she whispers. No. I wasn’t invited. “What about the private party at the suite upstairs by this sponsor? Oh, did you go to the sponsored private cocktail…” Since when did blogging become so elitist? It really is just another way, ironically enough, to feel rejected.
Until, that is, you aren’t. Until those moments where you connect immediately to someone you’ve read before. To someone who just gets it, with whom you share all the unspokens. And then it all changes. Your outlook, your enjoyment, and what you get out of it all. What I was reminded of most at my first BlogHer experience, at the most basic level, is what it’s like to go about making brand new friends, without relying on insincerity, or flattery, without bonding over mean girl moments. How fragile all of us can be, how nervous, how eager we are to be liked. And how ridiculously satisfying it is to connect with strangers who are now suddenly so much more.
The thing that most gets in my craw about reading the reactions from attendees is that people don’t seem to understand that Heather has helped you in some way. If you blog, Heather has helped you. She’s made it easier for you to accept advertising and easier for you to make money self-publishing online. Heather has helped move blogging into the mainstream. Even if you disagree with that and publish those thoughts, Heather has helped you. Heather is a lightning rod. And you benefit, even if the story is negative, you still benefit, because the mention of what you do just got added again to the greater dialogue. You don’t have to like or agree with Heather, but I was with her 98% of the time she was at BlogHer and she never once said or did anything untoward. Never once.
Which makes the conversation during her session and the resulting posts surreal. I was there. I didn’t feel any drama. I didn’t feel anything other than admiration from and for this roomful of women doing amazing things with their talent. Is it weird to have people say things about you like you aren’t a real person (whether those things were said with good intent or not)? It is. And sometimes it’s weirder than others. I don’t see how responding to that question by using a recent example of a popular blogger (and one who used threatening language) and then having that blogger stand up and say she’s drunk and then declining to respond to said blogger because who engages a drunk person in front of a thousand people? How is that in any way anything other than sheer professionalism? And trying to keep the panel moving forward? How is that in any way a bad thing? Or dramatic?
You should know that a couple of hours before Heather took the stage, she was made aware of threats of physical violence to both of us. Heather could have bowed out. She could have decided it wasn’t worth the risk. She didn’t. She went on with it. I would have supported her regardless of her choice. But under all of it, she sat up there and was a complete pro.
It’s only dramatic if we make it so. I haven’t written about this strangeness until now because I didn’t want to contribute to the making of anything other than, “Wow, my wife is fucking amazing in front of people; that she had the presence of mind to handle a potentially volatile situation with extreme professionalism says so much about who she is.”
Of course people are going to make something of nothing. It’s fun. The technology enables it. Whatever. What would you do if you were the subject of a mildly confrontational blog post and then later in an extremely awkward way in front of a thousand people by that someone who made the original blog post and was someone you didn’t know?
Heather could have evacuated the conference following her panel. She did not. She stayed and said hello to every person who wanted to speak to her. Every person. Including the person who created the awkwardness on her personal site and in the session. Heather was nothing but kind and gracious. But some attendees didn’t see it that way. And they are entitled to their viewpoints. I question their grasp on reality, but that’s my thing and I’ll own that.
Finally, BlogHer feels like a really unruly gathering in the way the first Woodstock might have felt to a music fan. There are moments of brilliance and historic weight combined with lesser pleasantries. To the credit of BlogHer, the restroom facilities seemed to be working just fine and no one had to be worried about the brown acid.
EPILOGUE: Heather doesn’t know that I’m writing this. I think it’s important to mention that she’ll be reading this for the first time, just like you. I’m going to open comments. Maybe I’m a masochist. Maybe I’m trying to understand women better. I’m married to an incredible woman. It needs to be said. o

August 7th, 2008 at 3:36 pm
I’m a little late in commenting to your post, but I wanted to take a moment to say that I agree that you and Heather handled yourself with much grace and professionalism at the conference. Unfortunately I didn’t have the privilege of meeting either of you that weekend. My friend and I were going to speak to you both following the keynote address to tell you that we admired how Heather dealt with the incident you noted in your post, but there were quite a lot of people waiting to speak to you and it just didn’t seem like the right time.
Your point that Heather has been a pioneer for us all is extremely valid, and I’ll admit, it had not occurred to me that way before. Thanks for pointing it out.
I continue to be impressed with the manner in which you both handle yourselves in your writings about each other, your family, and this crazy profession.
Amy.
August 7th, 2008 at 4:16 pm
@queenofshakeshake, have you read any of the comments?
August 7th, 2008 at 4:34 pm
@ Dooce: My apologies, really. What I meant to say was that you APPEAR to only respond to negative emails or comments.
‘My issue’? Just an observation.
August 7th, 2008 at 5:03 pm
I love Heather and I love Blurb (in a purely platonic way of course) and I love Jenny and I want everyone to hug and get drunk together. And I want the haters to go away and hate each other rather than hating cool people who shouldn’t be hated.
And I’m very sorry about your aunt.
August 7th, 2008 at 5:28 pm
I began reading dooce.com after reading The Bloggess’ post about hobits and Santa and such. From an outsider, who at the time had no idea about Dooce or Heather, I’m pretty new to blogging, I saw the post as complimentary and fun, not at all as bashing or bad talking anyone. So, in a way, Jenny was my dealer, she hooked me to the dooce.
I love reading The Bloggess, Dooce and the Blurb, you all have your own great ways of writing, “story telling” per se, and you all keep me laughing everyday. Keep up the great work.
August 7th, 2008 at 5:45 pm
First of all, I am truly sorry for your loss. Your wife is lucky to have such a wonderful, supportive husband (I know how awesome it is; I have one as well!)
Okay, so…I was at BlogHer, and I’d like to address a couple of things. I had a totally different experience at BlogHer than some have expressed here. From the moment I arrived there, I felt like I was amongst friends. Some I’d read, most I hadn’t. Some I had spoke to on the phone or emailed or texted, most I hadn’t. Some I met while there, most I didn’t.
What really struck me about the conference was that I was in the presence of 999 other people who understood how meaningful and wonderful and powerful the blogosphere can be. I didn’t have to explain what a blog was, or watch the eyes of the person to whom I was speaking glaze over as I mention my “bloggy friends.”
Everyone there got it, and I felt it incredibly liberating. It was awesome.
Sure there were parties I wasn’t invited to. Whatever. I couldn’t care less. Sure there were some cliquey things going on, some big names who looked through me when I said hi (no one who has posted here, for the record). That’s fine. I hope they’re happy with the life they’ve created for themselves. Honestly.
It sounds like a cliche, but the fact is, the conference is what you make of it. Like anything, if you have a certain set of expectations, you might find yourself dissapointed.
And if I may…I’d like to touch on the Jenny thing. I read her pre-BlogHer post prior to going to BlogHer. I know her, her voice, her perspective and I totally read it as a self-deprecating and witty take on what she expected meeting dooce would be like. The “it will be ugly”…I read that as meaning she (Jenny) would be a mess. It didn’t sound like a threat, not to me, someone who knows Jenny.
That being said, okay…it did to others. Fair enough. The written (and as you stated, Jon, the spoken as well) word is imperfect. There was a misunderstanding. Apologies have been made, explainations set forth.
Seems to me we can put this one to rest, no?
(Oh, and I’m glad Megan’s good side, too).
August 7th, 2008 at 6:33 pm
Thanks for writing this. I thought both you and Heather were very gracious all weekend despite all your obligations and the attention thrust at you. It really does suck that there have to be “haters” but I’ve always enjoyed reading Dooce and I’m glad she’s out there making it easier for me to write my blog as well.
August 7th, 2008 at 8:04 pm
“Heather has helped you in some way. If you blog, Heather has helped you. She’s made it easier for you to accept advertising and easier for you to make money self-publishing online. Heather has helped move blogging into the mainstream. Even if you disagree with that and publish those thoughts, Heather has helped you. Heather is a lightning rod.”
this part really stuck out at me and instantly made me feel defensive. i wanted to come in here and yell.. omg, jon! come on! i get that you think this, but don’t say it out loud! do you know offensive it is? and you’re probably sitting there scratching your head going, jennster, how the fuck is it offensive???
i think it’s all in how you look at it. and coming from the perspective that each one of our blogs are SO extremely personal, it’s very hard to give credit to anyone else when it comes to them. i mean, i read that and felt like you were saying we should all thank heather everyday we get the honor to post in our blogs because she made them readable. or without her, no one would read our blogs and there wouldn’t be the community that there is today and that’s simply not true (and probably not what you were saying at all, but i’m a woman so i totally stray and run with things).
i’m certainly not going to credit anyone but myself for writing my blog.. thinking it.. expressing it.. posting it.. and dealing with the fallout and all that comes with it… we would all still be blogging if there was no dooce. blogs would still exist if there was no dooce- as they existed before she started posting on one, etc. i don’t think that heather necessarily moved blogging into the mainstream- i think the person who fired her for her blog did. and all those who reported on the event and publicized it. that is what moved blogging into the mainstream. that is what made it known… brought it to other people’s attention. the EVENT. the ACTION. not necessarily the person behind it (although that part didn’t hurt).
i think the bottom line is that what has evolved for all of us with blogs (as i see it, fairly recently) and advertising, is something that would have happened naturally with or without heather. is she a PART of the equation? absolutely. but i can’t credit her with the whole thing. it’s not right and it’s probably not accurate. there are many women out there who work hard and have made huge steps when it comes to blogging, and their starting businesses and drawing attention to advertisers, etc. they deserve a lot of the credit as well.
anyway, i will end by saying that both times i’ve met heather, she has been nothing but pleasant, fucking funny and super fun to me. so don’t take this comment the wrong way. word.
August 7th, 2008 at 9:14 pm
@Jennster, I never suggested that without Heather none of this would happen. I said that Heather deserves recognition for her contribution to the community. She is successful. But she also takes the heat for her success in the community she helped build and in the traditional media. Heather is the one who bore the brunt of negativity when she dared put graphic ads on her personal site. Heather is the one who has blazed a trail for the community.
That doesn’t take anything away from anybody else.
To simply recognize that is all I was doing.
p.s., You sound super passive aggressive.