Fathers Seek Advertising That Does Not Ridicule
Dad 2.0 Summit gets a profile in the Sunday New York Times.
Automated Bidding Systems Test Old Ways of Selling Ads…
…and continue to make the internet a crappy experience for consumers. Automated Bidding Systems Test Old Ways of Selling Ads – NYTimes.com. One argument against programmatic ad buying: Machines don’t care where you go. They don’t care what you click. They just want to follow you and watch what you do. Creepy robots. From the linked NYTimes piece: In the world of “programmatic buying” technologies, context matters less than tracking Read More...
Ogilvys Steve Simpson Calls for More Online Ad Transparency
Another article about changing online advertising...
Measuring clicks in online brand advertising is wrong
A great presentation from Facebook about the changing nature of online advertising.
Apples Biggest Marketing Secret?
I take the link bait even though Apple's marketing strategy of placing products isn't secret in the least.