Posts tagged with ‘marketing’

  • link

    Link: What you think you know about the web is wrong

    Read this right now! Just go…

    The gist is that brand advertising needs to use less of the direct response model and more of the traditional ad model of getting people to see your brand:

    For the last few years there have been weekly laments complaining that the banner ad is dead. Click-through rates are now averaging less than 0.1% and you’ll hear the words banner blindness thrown about with abandon. If you’re a direct response marketer trying to drive clicks back to your site then yes, the banner ad is giving you less of what you want with each passing year.

    However, for brand advertisers rumors of the banner ad’s demise may be greatly exaggerated. It turns out that if your goals are the traditional brand advertising goals of communicating your message to your audience then yes, most banner ads are bad…. but…. some banner ads are great! The challenge of the click web is that we haven’t been able to tell them apart.

    Research has consistently shown the importance of great ad creative in getting a visitor to see and remember a brand. What’s less well known is the scientific consensus based on studies by Microsoft [pdf], Google, Yahoo and Chartbeat that a second key factor is the amount of time a visitor spend actively looking at the page when the ad is in view. Someone looking at the page for 20 seconds while an ad is there is 20-30% more likely to recall that ad afterwards.

    So good.

  • Fathers Seek Advertising That Does Not Ridicule

    Dad 2.0 Summit gets a profile in the Sunday New York Times.

  • Automated Bidding Systems Test Old Ways of Selling Ads…

    …and continue to make the internet a crappy experience for consumers. Automated Bidding Systems Test Old Ways of Selling Ads…

  • Ogilvys Steve Simpson Calls for More Online Ad Transparency

    Another article about changing online advertising...

  • Measuring clicks in online brand advertising is wrong

    A great presentation from Facebook about the changing nature of online advertising.

  • Apples Biggest Marketing Secret?

    I take the link bait even though Apple's marketing strategy of placing products isn't secret in the least.

  • Creative Note

    A great quote about advertising and a link to a real life Mad Men legend.

  • Online Advertising for Indie Publishers: Banners Alone Won’t Pay the Bills

    Unless you are one of the top 10 sites on the internet, banner ads as your primary source of revenue…

  • image

    Stop. Go.

    A nice photo and a brain dump about the panel I'm going to be on at the Dad 2.0 Summit…

  • Time to Rethink Online Ads

    Link to a piece about the state of online ads and how the direct response model has killed creativity in…

  • Siri v TellMe

    Video showing a real life use of Apple's Siri versus Microsoft's TellMe as well as another video showing a Microsoft…

  • Who’s Gonna Buy That?

    Your mom. I kid, but it’s true. One of the shortest sighted things that nerds do is project their dreams…

  • Demographics Survey

    I haven’t done one of these and I think it will help me decide the kinds of ads to run…

  • Identity Conference Materials

    You can see the materials from the conference Heather and I attended in Calrgary last month here. My stuff is…

  • Canadians are Nice

    I’ve known about Canadians and their niceness since university. I fell madly, then obsessively in love with a feisty Toronto…

  • Advertising Does Work

    Many of you have sent email or commented about the Blog Ad currently running on this site. The ad is…

  • Advertising Homophobia and Losing

    I saw this post on Boing Boing involving a blogger and free speech. Justin had posted the above image in…

  • CEO Gone Mad

    Here’s an example. Someone needs to tell the person(s) making the decisions about a home page that going Las Vegas…

  • $30 vs. $800

    Is the $800 coffee machine really worth that much more? The coffee machine I have ($33). The coffee machine somebody…

  • New Product: Tater Bombz

    As part of the Blurbomat annual Autumn Regression (wherein editorial staff channels their inner twelve year-old boy), we’ve done some…

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