Fathers Seek Advertising That Does Not Ridicule

Fathers Seek Advertising That Does Not Ridicule

The hapless, bumbling father is a stock character in product marketing. He makes breakfast for dinner and is incapable of handling, or sometimes even noticing, a soggy diaper. He tries desperately to hide the crumb-strewn, dirt-streaked evidence of his poor parenting...
Automated Bidding Systems Test Old Ways of Selling Ads…

Automated Bidding Systems Test Old Ways of Selling Ads…

…and continue to make the internet a crappy experience for consumers. Automated Bidding Systems Test Old Ways of Selling Ads – NYTimes.com. One argument against programmatic ad buying: Machines don’t care where you go. They don’t care what you...

Measuring clicks in online brand advertising is wrong

Caught this story today about how brands need to stop focusing on clicks and treat online advertising just like they do television advertising. The article is here and mentions a presentation given at the Internet Advertising Bureau MIXX Conference & Expo. Choice...
Apples Biggest Marketing Secret?

Apples Biggest Marketing Secret?

I almost don’t even want to link to this piece at Business Insider. I don’t thnk Apple’s strategy is that secret. Look at all the placement of its products the next time you watch a TV show. Jimmy Fallon has had a MacBook Pro on his desk the whole...
Creative Note

Creative Note

“Weak advertising tells people what you want them to know,” he added. “Strong advertising gets people to conclude what you want them to know.” via Real ‘Mad Men’ Pitched Safety To Sell Volvos – NYTimes.com. This is an older New York Times article, but a good...
Stop. Go.

Stop. Go.

It snowed early in the morning yesterday and as the clouds cleared, I grabbed this shot. I’m digging on Hipstamatic again. I’m trying to force myself to take shots with the same lens/film combination for an extended period to see if I can learn the...

Time to Rethink Online Ads

I’ve heard this refrain for more than a decade: The CPM/Direct Response model of advertising is hurting the internet. I say this as a person who makes money from this model. I subscribe to an IAB newsletter and it linked out to this piece from Direct Marketing...