The hapless, bumbling father is a stock character in product marketing. He makes breakfast for dinner and is incapable of handling, or sometimes even noticing, a soggy diaper. He tries desperately to hide the crumb-strewn, dirt-streaked evidence of his poor parenting before the mother gets home.
Glad to see the Dad 2.0 Summit getting some ink/pixels from the establishment media. Just wish the online advertising landscape was less real-time bidding, blah blah robot and more human. Note to online marketers: Robots are terrible marketing people.
I am happy to see and hear about the breaking dam of marketing money for dads who blog. I am hopeful that the budgets don’t end up on crappy banners fed to the robots and instead go towards innovative, deep campaigns that change the relationship of publishers and marketers by being profitable for publishers and performing brand awareness for advertisers. I’m not really holding my breath, but I have a dream that dads can make money blogging. We’re so very late to the game, but don’t count us out yet.